BA (Hons) Marketing


As with many of our business degrees, the aim of our course is to equip you with a solid foundation in business and management theory. You will also have the opportunity to develop a range of practical skills and analytical techniques currently used within a number of business areas.

The wide range of course options enables you to focus on areas of particular interest, or to prepare for specific professional requirements. Close ties with international industry and business ensure that course content is aligned with contemporary business practice. When you graduate you will be able to: display a real understanding of contemporary issues such as globalisation, sustainability and social and demographic change; demonstrate a sound appreciation of management practice, including human resources, marketing, accounting

and finance and information management; critically analyse strategic commercial behaviour. On a more practical level, you will be able to: use appropriate IT business applications to support analysis and enhance reporting; utilise appropriate qualitative and quantitative techniques to analyse a range of issues; plan and execute research projects; effectively communicate results at whatever level is appropriate to the audience.

Our course is about preparing you for the world of business, which means not just giving you the skills that are in use today, but developing you intellectually so that you can continue to learn and grow after you graduate, and keep up with the fast-changing commercial environment.

Year 1

Semester 1

Economics for Business & Management

Introduction to Accounting & Finance

Introduction to Business Law

Academic Skills

Semester 2

Introduction to People, Organisations & Management              

Analysis of Business

Marketing Essentials

Year 2

Semester 3

International Business

Enterprise & Entrepreneurial Management

Consumer Behaviour


Semester 4

Business to Business Marketing

Marketing Communications

Systems & Operations Management

Business Research Methods

Year 3

Semester 5

Strategic Management Analysis

International Marketing

Marketing Consultancy


Semester 6

Sustainable Management Futures

Organisational Change Management

Retail Marketing

Undergraduate Major Project


Two (2) “A” Level subjects, Grades A to E and three (3) “O” Level subjects including Mathematics &  English Language, subject to the University's entry requirement. CAPE subjects are also accepted Grades 1 - 5.
Completion of a 5 month Certificate in Business Management at the School of Accounting & Management. (replacing CAPE/ A’Levels)
Mature Entry Route: Persons without a formal entry criteria, but with two (2) years appropriate work experience will be accepted, provided that adequate evidence of employment from current or previous employers is provided.



Full Time

Evenings Only

Saturdays Only


North Campus

South Campus


Business Consultant / Advisor

Project Assistant

HR Manager/ Officer

Recruitment Officer

Marketing Manager

Customer Service Manager

Sales Advisor

Marketing Coordinator

Financial Analyst

Senior Administrator (Financial Services)

Chartered Accountant (Public Finances, Management Accounting)

Get In Touch

    •  North Campus
    • 1 (868) 226 4SAM(726)
    • Fax: 645-5613
  •  South Campus
  • 1 (868) 226 4SAM(726)
  • Fax:653-5937
  • This email address is being protected from spambots. You need JavaScript enabled to view it.